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Digital Marketing All in One For Dummies
Digital Marketing All in One For Dummies
Unlock the value in online marketing


A well-executed digital marketing plan is a proven component of success in business, and Digital Marketing All-In-One For Dummies covers everything you need to build and implement a winning plan. Whether you're a novice in the online space or an expert marketer looking to improve your digital ROI, this book has easy-to-absorb tips and insights that will turn online prospects into loyal customers.


This book compresses the essential information on 8 topics, so you have all the information you need and none of what you don't. You'll learn social media marketing, marketing to millennials, account-based marketing, influencer marketing, content marketing strategies, and more!





Use targeted, measurable marketing strategies to promote brands and products

Increase brand awareness, customer acquisitions, and audience engagement

Measure what your online traffic is worth and improve ROI on digital marketing

Develop a solid digital marketing plan and put it to work for your brand



From SEO and SEM to brand awareness and why you need it, Digital Marketing All-In-One For Dummies will help you level up your digital marketing game and avoid the common mistakes that might be holding your business back.

Title: Digital Marketing All in One For Dummies
Author: DIAMOND STEPHANIE
Format: Limp
Publishing status: Active
Publication date: 07/05/2019
Price: $72.00
RRP: $72.00
Imprint: Dummies
Publisher: John Wiley & Sons Inc
ISBN: 9781119560234
Temporarily out of stock
Price: $72.00
Digital Minimalism On Living Better with Less Technology
Digital Minimalism On Living Better with Less Technology
Most of us know that we're addicted to texting, Instagram, Facebook and Twitter not because we're stupid or shallow, but because they provide real value in the form of connection, community, affirmation and information. But these tools can also disrupt our ability to focus on meaningful work and live fully in the present.

In Digital Minimalism, Cal Newport outlines a practical philosophy and plan for a mindful, intentional use of technology that maximises its benefits while minimizing its drain on our attention, focus and time. Demonstrating how to implement a 30-day digital detox, this book will help you identify which uses of technology are actually helping you reach your goals, and which are holding you back.

Title: Digital Minimalism On Living Better with Less Technology
Author: NEWPORT CAL
Format: Paperback
Publishing status: Active
Publication date: 12/03/2020
Price: $26.00
RRP: $26.00
Imprint: Penguin Books
Publisher: Penguin Books Ltd
ISBN: 9780241453575
Temporarily out of stock
Price: $26.00
Disciplined Entrepreneurship 24 Steps to a Successful Startup
Disciplined Entrepreneurship 24 Steps to a Successful Startup
24 Steps to Success!


Disciplined Entrepreneurship will change the way you
think about starting a company. Many believe that entrepreneurship
cannot be taught, but great entrepreneurs aren?t born with
something special ? they simply make great products. This
book will show you how to create a successful startup through
developing an innovative product. It breaks down the necessary
processes into an integrated, comprehensive, and proven 24-step
framework that any industrious person can learn and
apply.


You will learn:





Why the ?F? word ? focus ? is crucial
to a startup?s success

Common obstacles that entrepreneurs face ? and how to
overcome them

How to use innovation to stand out in the crowd ?
it?s not just about technology



Whether you?re a first-time or repeat entrepreneur,
Disciplined Entrepreneurship gives you the tools you need to
improve your odds of making a product people want.


Author Bill Aulet is the managing director of the Martin Trust
Center for MIT Entrepreneurship as well as a senior lecturer at the
MIT Sloan School of Management.






For more please visit http://disciplinedentrepreneurship.com/

Title: Disciplined Entrepreneurship 24 Steps to a Successful Startup
Author: AULET BILL
Format: Hardback
Publishing status: Active
Publication date: 30/07/2013
Price: $58.00
RRP: $58.00
Imprint: Wiley
Publisher: John Wiley & Sons Inc
ISBN: 9781118692288
Temporarily out of stock
Price: $58.00
Disciplined Entrepreneurship Workbook
Disciplined Entrepreneurship Workbook
The essential companion to the book that revolutionized entrepreneurship


Disciplined Entrepreneurship Workbook provides a practical manual for working the 24-step framework presented in Disciplined Entrepreneurship. Unlocking key lessons and breaking down the steps, this book helps you delve deeper into the framework to get your business up and running with a greater chance for success. You'll find the tools you need to sharpen your instinct, engage your creativity, work through hardship, and give the people what they want-even if they don't yet know that they want it. Real-world examples illustrate the framework in action, and case studies highlight critical points that can make or break you when your goal is on the line. Exercises and assessments help you nail down your strengths, while pointing out areas that could benefit from reinforcement-because when it comes to your business, "good enough" isn't good enough-better is always better.


Disciplined Entrepreneurship transformed the way that professionals think about starting a company, and this book helps you dig into the proven framework to make your business dreams a reality.





Delve deeper into the 24 steps to success

Innovate, persevere, and create the product people want

Internalize lessons learned from real-world entrepreneurs

Test your understanding with exercises and case studies



The book also includes new material on topics the author has found to be extremely useful in getting the most value out of the framework including Primary Market Research, Windows of Opportunity and Triggers. The book also introduces the Disciplined Entrepreneurship Canvas to track your progress on this journey.


Starting a company is a serious undertaking, with plenty of risk and sacrifice to go around-so why not minimize the risk and make the outcome worth the sacrifice? Author Bill Aulet's 24-step framework is proven to build a successful business; the key is in how well you implement it. Disciplined Entrepreneurship Workbook helps you master the skills, tools, and mindset you need to get on your path to success.

Title: Disciplined Entrepreneurship Workbook
Author: AULET BILL
Format: Limp
Publishing status: Active
Publication date: 24/03/2017
Price: $51.00
RRP: $51.00
Imprint: Wiley
Publisher: John Wiley & Sons Inc
ISBN: 9781119365792
Temporarily out of stock
Price: $51.00
Disrupt 100 Lessons in Business Innovation
Disrupt 100 Lessons in Business Innovation
'This book is a gift to everyone with a desire to enter a world where extraordinary things

happen' Sir Tim Smit, Co-Founder, The Eden Project



'This inspired and inspiring book can be a crystal ball to help you see into your own creative future' Daniel H. Pink, author of DRIVE and TO SELL IS HUMAN



A PRACTICAL OVERVIEW OF CONTEMPORARY INNOVATION WITH SIMPLE, IMPLEMENTABLE STRATEGIES FOR THINKING MORE CREATIVELY



Compiled by Springwise, the global innovation discovery engine, Disrupt! explains and highlights the best, most disruptive and most useful innovation ideas of the 21st Century, and shows which themes underpin their success and which ideas can best be used to drive creativity in your workplace, office or industry.



Springwise has a huge online readership (700k page impressions a month, 31k FB followers, 62k Twitter followers and an email database of 160k names) and a reputation as the number one engine for collating and sharing cutting edge business ideas.



This attractively designed book draws on their vast archive and the expertise of their editorial team to create a practical, themed overview of contemporary innovation with simple, implementable strategies for bringing more creativity to your business or idea and more disruption to your industry. It is an indispensable handbook to modern innovation.



'Almost too good to share!' Seth Godin.

Title: Disrupt 100 Lessons in Business Innovation
Author: BIDWELL JAMES
Format: Paperback
Publishing status: Active
Publication date: 14/05/2019
Price: $35.00
RRP: $35.00
Imprint: Nicholas Brealey Pub
Publisher: Hodder & Stoughton General Div
ISBN: 9781473695757
Temporarily out of stock
Price: $35.00
Do The Work You Love
Do The Work You Love
Aimed at all those who want their work to be fun and fulfilling, and who feel they might have a unique gift or message to share with the world, this is an amazingly effective guide to making money doing what you love. It is the only book to take readers through the whole process of creating an income from a passion, identifying which interest they could monetize, choosing a bespoke path and learning how to become an expert in their chosen field.
Part 1 explains how to discover a marketable passion with the help of the Dream Job Chart, which guides you in assessing your business ideas, skills and the causes you are passionate about. Once you have clarity on your passion, Part 2 describes the three possible paths to creating an income from it, offering inspiring examples of both famous and everyday people who have successfully followed each path. The Adventurer's Path is for those of a braver disposition and with few family commitments. The Strategist's Path is for those with patience, flexibility and a lower tolerance for risk. The Grinder's Path is for those who feel a need to continue with their present work while also pursuing their dream. Finally, Part 3 explores the four stages to becoming an expert in your chosen field, so that people will pay you for your skill or product. Along the way you will learn- Why bad luck can't stop you the right time to quit your job how to use freelancing or consultancy to help you reach your goal how to make progress with your passion even if you are working full-time what to do if you're over 50 and want to create an income from your passion and much, much more!

Title: Do The Work You Love
Author: BARNES JOE
Format: Paperback
Publishing status: Active
Publication date: 11/02/2020
Price: $30.00
RRP: $30.00
Imprint: Watkins Publishing
Publisher: Watkins Media
ISBN: 9781786783141
Available stock: 1
Price: $30.00
Does It Work 10 Principles for Delivering True Business Value in Digital Marketing
Does It Work 10 Principles for Delivering True Business Value in Digital Marketing
In this new age of Twitter, Facebook, Instagram, and countless other digital platforms, it doesn't matter how many views or followers or clicks you get. The only thing that matters is: Does it Work?

Written by POSSIBLE's Global CEO Shane Atchison and President of the Americas Jason Burby, this revolutionary guide shows how to use the latest digital platforms to create a high-value marketing plan that really works. You'll learn how to:

SET GOALS: Understand the importance of defining success and targets upfront for every initiative-and your business as a whole.

INSPIRE BRILLIANT CREATIVE: Leverage data and insights to empower and drive creativity, spark ideas and drive innovation.

MEASURE WHAT MATTERS: Focus efforts on the things that matter and drive real improvement.

MAKE A DIFFERENCE: Know that you have contributed to measureable success in whatever you do.

If you've ever wondered if your digital marketing is working, this book will help you reevaluate everything you're doing. By following 10 key principles, you'll be able to measure the data that really matters, launch the initiatives that really pay off, and inspire the creativity that really drives an effective campaign. You'll hear the personal insights of the world's greatest business leaders and the professional triumphs (and tumbles) of the world's biggest brands. You'll learn how to hire and inspire the rare creative "unicorns" who turn marketing into magic. You'll find new ways to turn data into ideas and obstacles into opportunities. You'll turn web site visitors into followers, followers into sharers, and sharers into your very best customers.

In our new world of small screens, big ideas, and even greater competition, you have to ask the tough questions if you want to succeed. Does it Work? has the answers.

Title: Does It Work 10 Principles for Delivering True Business Value in Digital Marketing
Author: BURBY JASON
Format: Paperback
Publishing status: Active
Publication date: 01/04/2015
Price: $45.00
RRP: $45.00
Imprint: McGraw Hill
Publisher: McGraw-Hill Education - Europe
ISBN: 9780071847865
Temporarily out of stock
Price: $45.00
Dont Worry About the Robots
Dont Worry About the Robots
In this timely book, Dr Jo Cribb and David Glover, former CEOs who have launched successful portfolio careers, share insights from their own experiences plus those of an impressive range of successful business leaders who are all actively thinking about the future of work.

Aimed at anyone who needs to change careers or whose job leaves them feeling unchallenged and unfulfilled, as well as those starting work for the first time, this book will provide the inspiration, support and practical tools needed to change your working life.

'When you talk to employers they want people who can communicate . . . people with skills like curiosity, resilience or teamwork.' Brian Steele

'Don't be afraid of the future. If you have a dream, try it out. Make sure it is practical and works financially for you.' Dame Wendy Pye

'This book will disrupt everything you think you know about work. Read it.' Dr Michelle Dickinson aka Nanogirl

Title: Dont Worry About the Robots
Author: GLOVER DAVID
Format: Trade Paperback
Publishing status: Active
Publication date: 27/06/2018
Price: $33.00
RRP: $33.00
Imprint: Allen & Unwin Australia
Publisher: Allen & Unwin
ISBN: 9781760633509
Temporarily out of stock
Price: $33.00
Doughnut Economics
Doughnut Economics
The book behind the hit TED Talk

**The Sunday Times Bestseller**

Economics is broken, and the planet is paying the price.

Unforeseen financial crises. Extreme wealth inequality. Relentless pressure on the environment. Can we go on like this? Is there an alternative?

In Doughnut Economics, Oxford academic Kate Raworth lays out the seven deadly mistakes of economics and offers a radical re-envisioning of the system that has brought us to the point of ruin. Moving beyond the myths of 'rational economic man' and unlimited growth, Doughnut Economics zeroes in on the sweet spot- a system that meets all our needs without exhausting the planet.

The demands of the 21st century require a new shape of economics. This might just be it.


*A Financial Times and Forbes Book of the Year*
*Winner of the Transmission Prize 2018*
*Longlisted for the FT/McKinsey Business Book of the Year Award 2017*

'The John Maynard Keynes of the 21st century.' George Monbiot, Guardian

'This is sharp, significant scholarship . . . Thrilling.' Times Higher Education

'Raworth's magnum opus . . . A fascinating reminder to business leaders and economists alike to stand back at a distance to examine our modern economics.' Books of the Year, Forbes

'There are some really important economic and political thinkers around at the moment - such as Kate Raworth's Doughnut Economics.' Andrew Marr, Guardian

'An admirable attempt to broaden the horizons of economic thinking.' Martin Wolf, Books of the Year, Financial Times

'A compelling and timely intervention.' Caroline Lucas MP, Books of the Year, The Ecologist

Title: Doughnut Economics
Author: RAWORTH KATE
Format: Paperback
Publishing status: Active
Publication date: 22/02/2018
Price: $28.00
RRP: $28.00
Imprint: Random
Publisher: Cornerstone
ISBN: 9781847941398
Available stock: 2
Price: $28.00
Driven to Delight Delivering World Class Customer Experience
Driven to Delight Delivering World Class Customer Experience
A firsthand look at how Mercedes-Benz transformed itself into a best-in-class, customer-obsessed organization.

Driven to Delight offers an exclusive, behind-the-scenes look at CEO Steve Cannon and his leadership team's ambitious, multi-pronged strategy to elevate the company's customer experience to best-in-class across all brands and industries.

The author reveals how leaders within the organization drove the transformation of the operational and cultural environments at Mercedes-Benz through their strategic vision, Driven to Delight. Nowhere else can you find this in-depth, all-access look at senior leadership's vision, strategy, and tactical steps to create and sustain the wide-sweeping actions needed to deliver a customer experience that lives up to the company's brand promise, "the best or nothing."

Title: Driven to Delight Delivering World Class Customer Experience
Author: MICHELLI JOSEPH
Format: Hardback
Publishing status: Active
Publication date: 08/12/2015
Price: $52.00
RRP: $52.00
Imprint: McGraw Hill
Publisher: McGraw-Hill Education - Europe
ISBN: 9780071806305
Temporarily out of stock
Price: $52.00
Employed But Not Engaged
Employed But Not Engaged
Title: Employed But Not Engaged
Author: SMYTH MICHAEL
Format: Trade Paperback
Publishing status: Active
Price: $35.80
RRP: $35.00
Imprint: Miscellaneous
ISBN: 9780473137632
Temporarily out of stock
Price: $35.80
Entrepreneur Revolution How to Develop your Entrepreneurial Mindset
Entrepreneur Revolution How to Develop your Entrepreneurial Mindset
A no-nonsense, implementable handbook for taking part in the Entrepreneur Revolution

We are living in revolutionary times; times with an impact as significant and far-reaching as the previous Industrial Revolution was to the Agricultural Age. Technological shifts have allowed micro-businesses to compete with large corporations. Small business can now have a global footprint, can be structured in low tax environments, move products anywhere in the world, and access unprecedented levels of support.

Entrepreneur Revolution means taking the initiative to do something that you love, something that you're good at, and something that will make you money. This masterclass in gaining an entrepreneurial mindset will show how to change the way you think, the way you network, and the way you make a living.



Includes new statistics, activities, case studies, and research
Takes a look at how the brain can affect the entrepreneurial mindset
Offers new ideas for entrepreneurs starting a new business
Helps you shake off old ideas and make a great, independent leap forward

This inspiring and practical book shows you how to break free from The Industrial Revolution mindset, quit working so hard, follow your dream--and make a fortune along the way.

Title: Entrepreneur Revolution How to Develop your Entrepreneurial Mindset
Author: PRIESTLEY DANIEL
Format: Paperback
Publishing status: Active
Publication date: 08/06/2018
Price: $33.00
RRP: $32.00
Imprint: Jacana
Publisher: John Wiley and Sons Ltd
ISBN: 9780857087829
Available stock: 1
Price: $33.00